Indicate the header in an HTML document by using reporting

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. These kinds of results do not conform to limits declared in the above meta robots settings, but rather, can be addressed with much greater specificity by limiting or modifying the content provided in …

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So lets talk about analysis and its importance to digital marketing

Linking internally is equally important. As in, interlinking the pages on your own website. Your goal should be to increase relevant traffic to your website that will convert and thereby increase your revenue. You can reach out to higher trafficked websites that people in your prime demographic are reading, and …

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Your key to success: ROI

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Almost every business with international expansion on the brain will end up conducting some sort of market research. Old-school …

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My thoughts on forums

Social media and the internet provide consumers with access to a wealthof information about companies, products, and brands. Meta descriptions, meta tags that provide a description of what the page is about, are often displayed in the SERPs underneath the title of the page. Here are few examples: top tips …

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Expand your text links as necessary

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that …

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Random musings on mobile search

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you'll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup …

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Ridiculous rules about keyword density

If you're trying to build credibility, then make the effort to cite the information you're referencing and link out if it makes sense. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of …

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Adjust your appearance in search by utilising nofollow links

Google has been known to penalize websites with duplicate content. What you already know about your business is right - the Web is a new medium, not a new universe. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the …

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Focus on performance, user experience, and Google algorithms

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. You should do some sample searches and look at the results. Titles display what your page is …

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Can a techie truly understand bounce rates

This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. Honestly, I wouldn't suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your 'velocity' or the time passing and frequency of links procured rises too …

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How we improved our blogs in two days

By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website's rankings. From the first days of crafting …

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Difficult things about ROI

It takes more than a well optimized website for top rankings. Marketers make plans to establish an effective position when the firm expands into new countries. Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search …

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Can keyword density help improve my search engine placement?

Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search …

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Education is the best legacy when it comes to SEM

Google devalues pages and websites with very little content, and it's obvious that links from these types of websites carry little SEO value. There is no minimum amount of words or text to rank in Google. Influencer marketing involves an individual marketing a brand through social media. For example, where …

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The infamy behind link research

I strongly believe that relevant links have a bigger impact on the algorithm. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO …

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