Successful brands possess two characteristics: the top of mind and the consumer's top choice. Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you. If your content is a long-form blog …

If you're trying to build credibility, then make the effort to cite the information you're referencing and link out if it makes sense. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of …

Google has been known to penalize websites with duplicate content. What you already know about your business is right - the Web is a new medium, not a new universe. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the …

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the 'organic' results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. Competitor analysis is nothing new, and companies have been researching …

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. You should do some sample searches and look at the results. Titles display what your page is …

This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. Honestly, I wouldn't suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your 'velocity' or the time passing and frequency of links procured rises too …

A Google search for SEO returns almost 500 million results. Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I'm here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound …

By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website's rankings. From the first days of crafting …

It takes more than a well optimized website for top rankings. Marketers make plans to establish an effective position when the firm expands into new countries. Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search …

Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search …

Ensure that the title and URL are Choosing an agency begins with the development of quality selection criteria. It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. I couldn't begin to think I could afford a wonderful rocking …

Google devalues pages and websites with very little content, and it's obvious that links from these types of websites carry little SEO value. There is no minimum amount of words or text to rank in Google. Influencer marketing involves an individual marketing a brand through social media. For example, where …

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you'll need to troubleshoot the problem to see what's going …

I strongly believe that relevant links have a bigger impact on the algorithm. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO …