Google has been known to penalize websites with duplicate content. What you already know about your business is right - the Web is a new medium, not a new universe. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the …

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the 'organic' results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. Competitor analysis is nothing new, and companies have been researching …